منابع مشابه
Critical Analysis of Women’s Representation in TV Advertisements from a Cultural Studies Perspective
Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...
متن کاملThe Representation of the Orient in Western Women Perfume Advertisements: A Semiotic Analysis
Advertisement, omnipresent in the media and daily life, is constitutive of a widespread cultural practice, circulating commodities as well as knowledge. While research studies have long challenged the ways in which advertising and marketing campaigns in western countries employ gendered imagery that objectify women and reinforce power differences between the sexes in order to sell their product...
متن کاملheterogeneity within the orientalist discourse: representation of the orient in womens travelogues and mens paintings
from 1950s onward, new theories and critical approaches burgeoned across humanities. these theories were context-oriented; as a result, the analysis of discursive practices gained significance. thus, social, political, historical and cultural discourses that have been hitherto marginalized and considered inferior to literary texts, were introduced as important texts to be analyzed by critics. o...
comparative study of gender representation in top notch and ili series
esl/efl books play a crucial role in shaping language learners worldview of gender roles in society. the present study investigated the status of sexism in two sets of efl textbooks, one developed by non-native iranian authors (ili series) and the other by native authors (top notch series). first, two books from each series was selected randomly. then, a quantitative analysis was carried out wi...
critical analysis of women’s representation in tv advertisements from a cultural studies perspective
abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...
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ژورنال
عنوان ژورنال: International Journal of Advanced Scientific Technologies in Engineering and Management Sciences
سال: 2017
ISSN: 2454-356X
DOI: 10.22413/ijastems/2017/v3/i1/41314